Volbeat, a Danish metal band begun by former Dominus leader Michael Poulsen in October of 2001, became a dominant force not only in Danish metal, but in Danish rock as a whole, charting albums and singles on a regular basis. Poulsen's earlier group, Dominus, was a giant in Danish metal, releasing four albums in ten years, and making a lasting impression on the scene. Poulsen felt it was time to start over, and his concept of tying straight-up heavy metal with a more trad rock flourish (Poulsen was a big Elvis fan, if that is any indication) together was at the heart of Volbeat.